Every business in the world and their pet wants a successful website, whether it’s a multi-national corporation or a shed-sized pet shop. The size and nature don’t matter. What matters is the strategy behind the website. It’s all well and good having a gleaming site with all the bells and whistles, but what purpose will it serve if it’s not being seen.
So, how do you make sure it’s performing in the best way possible? Social media, word of mouth, radio advertising with a quirky jingle? Ultimately it depends on your goal and your budget. But, what would people have you believe? Well, look around online these days and you’ll find plenty of articles that tell you SEO is dying. But why?
Here are some of the arguments you might come across:
SEO is no longer a successful tool when it comes to search engine rankings. Algorithms are constantly changing based on user patterns and habits. In it’s day, search engine optimisation was crucial; using the correct key words and phrases was an absolute must – in fact, utilising this tool probably the only way your website would stand a good chance of being noticed and performing well. But times have changed, and people are manipulating new options to their advantage.
OK, we hear you. But what exactly are these options?
Well, a popular alternative is online ads. Ads play a part in any marketing strategy, of course. If you can use them, absolutely. But not everyone truly understands the ins an outs of what makes a successful ad, and there’s always a chance you could get it wrong without the correct advice and expertise.
Another alternative (and again, if you have the means to jump on this way of marketing, do it) is creating an influencer-based strategy. Any personality on social media is considered an influencer if that have a huge following and an extraordinary level of engagement by would-be consumers. Influencers are becoming more and more popular. But jumping on the trend isn’t as easy as it might sound. Sure, you could pay an influencer in the way of sponsorships, but that’s going to cost you a pretty penny. Alternatively, you could build up a profile of your own and attempt to be the face of your own brand. But weigh up the time and cost to you and your business before you decide to jump in with both feet. What is the simplest, most cost-effective way to get your website seen?
The arguments against search engine optimisation techniques are there, but are they valid? ‘Dated’ just means it has been around a while. What it also shows is that its stands the test of time. The myth of SEO being ‘OUT dated’ is misleading. SEO is tried and tested. What’s more, it moves with the times. Changing algorithms simply mean new SEO strategies rather than ditching this important tool altogether. You simply need the right support in your corner.