Last year, around 15.5 million plastic surgery procedures were carried out in the UK and, although the trend for aesthetic plastic surgery procedures has decreased over the past 5 years, the trend for reconstructive or reformative plastic and cosmetic surgery is on the increase. As a result, cosmetic surgeons all over the world are looking to promote their businesses in order to reach a wider audience.
Cosmetic surgeries range from facelifts to reconstructive procedures following an animal bite and are designed to appeal to all genders and age groups from 18+. But, with so much medical guidance in place, how exactly do you advertise your cosmetic surgery? Let’s take a look at some tips.
Include Medical Licences
One of the first things that people look for when they are considering a medical treatment is how qualified the individual performing the treatment is. Your medical licences act as your badge of trust and should be on display for the world to see. Include mentions of your certificates and licences on your website as well as in any online advertising. This doesn’t need to be in the format of wording within the ads, just adding the logo of the licensing board is enough, plus helps to reduce the amount of wording used in your advertising.
Use Patient Testimonials
We all use reviews, particularly when buying new or expensive products. But, with medical procedures, it’s often hard to get feedback on treatments, recovery and the team leading the procedure. With cosmetic and plastic surgery, surgeons often encourage patients to leave reviews and before and after photos as a way of helping other patients with their treatment decisions.
If you have them, testimonials work really well when used as a form of advertising and can bring a website to life. If you specialise in a certain treatment, such as mummy makeovers, then why not run a campaign dedicated to this to increase your patient list?
Make Your Website Interactive and Appealing
You want to keep users who land on your website there, so make sure that your website is easy for people to browse and interact with. No matter how good your advertising campaigns look, on average, human attention span is now just 8 seconds, so if your website doesn’t hook users from their first interaction, then they will simply leave. Ensure each page is bulked out with useful content that users actually want to read and include helpful features such as FAQ sections, videos, images and testimonials and, most importantly of all, ensure that your website is optimised for both mobile and desktop devices.
Use Search Marketing
Last year, Google processed over 3.5 billion searches. Ultimately, the goal for your website is to get it ranking as highly on various search engines as possible, especially utilising local search queries that your patients will be using, for example, “plastic surgery in Manchester”. Optimise your website with local keywords, such as this, as a way of getting more traffic from surrounding areas coming to your website, thus resulting in more leads/