Fashion is a hugely important part of some people’s lives, and if you live and breathe fashion, chances are you are gonna want to get into the industry in some way. Some people go to university and others start in marketing, each avenue can bring you a lot of success in the fashion industry, but we’re going to talk about side hustles and how to market your side hustle in this article. Starting a small fashion brand really isn’t that difficult, but you need to determine your brand and think about the lifestyle you want to promote. Here we will go through some of the top marketing tips for your fashion side hustle.
The first thing you are going to need to do is to create a reliable, engaging user-friendly website where users can find anything they are after with ease, whilst also showing everyone what you are all about. The website needs to include your brand logo, the items you are selling, a contact page, an about us page and enough content on there to describe what your brand is and what it represents. There are many reputable platforms out there, but the two that stand out include WordPress and Shopify, since we are selling a product, Shopify is best, if you were after more enquiry-based conversions, then a WordPress website is the best.
Search engine optimisation (SEO) is a long-term investment, but it is worth doing early on so that you get into best practices. The first thing you are going to need to do is thorough keyword research. This is not to just look for your standard phrases, but also to look for terms that are quick wins that have little to no competition. Once you have identified the best keywords for each page, create content on those pages that include the keywords. For example, if you were God’s Gift and you were selling oversized tees, then one of your keywords for that page would include “Men’s Designer T-shirts This is basic SEO, if you need more tips, look here.
Once you have a well-optimised site, it is time to get on with getting yourself known. One of the best ways to do this is through social media. It is important to understand that not every platform is going to be right for your industry or brand. For example, if you sold anything, chances are you will not meet your audience on LinkedIn, you may however find your clients there if you were a fashion consultant or someone who buys fabrics etc. No, due to you selling clothing, people are going to want to see you on platforms such as Instagram, TikTok, Facebook and Pinterest. The most important feature of your profile is that you need to ensure that your branding and messaging are consistent across all channels.
Once you have done that, it’s time to create your ads manager, Facebook will edit both Instagram and Facebook ads, whilst the others will need to create separate ad manager accounts. This is why it is best to stick to Instagram and Facebook to start with and work up.