Marketing in 2022 is different to how it was 5-10 years ago. Due to this, a lot of businesses are losing out on traffic as well as revenue. They are still using old-school marketing methods that don’t necessarily work in this day and age.
Digital marketing was a sector that thrived during the covid-19 period. With people unable to go into stores to buy their products, many online shopping stores thrived massively. Although shops are back open and people can go in-store, eCommerce businesses are still doing well.
If you are new to the digital marketing world then don’t worry. In this article, we will guide you through the modern marketing techniques to grow your revenue in the coming months.
A website is the new shop-front for your company. Furthermore, you need to ensure that your website is professional and reaches out to your target audience. Many people still shop online, despite being able to shop in-store. Ensure that your website shows all of the information you need, as well as showcases your products.
In 2022, more people than ever before shop online. Due to this, your website must be well-optimised for mobile and desktop devices. Just because more people are shopping on their mobile devices does not mean that no users are shopping with desktops. Although your users for womens fashion & clothing will mainly use mobile. You still need to ensure you are still designing a website suitable for those desktop users.
SEO, Search engine optimisation, is an essential digital marketing technique that many brands neglect because they believe it is outdated. One of the main reasons why brands/businesses think this is because they are using old SEO strategies.
With SEO, it is constantly changing and because of this, people believe it is no longer a good marketing technique. Google releases algorithm updates throughout the year. Some are large updates and others are minuscule. Due to this, many websites lose their rankings, causing them to lose traffic and revenue. Keep up with Google’s algorithm updates to ensure you don’t miss out on revenue.
Another thing that you must ensure is that your content is well-optimised. Optimising content for keywords relevant to your brand and site helps you gain traffic. For example, if you are a women’s fashion brand that sells night out dresses, you don’t want to target an audience not relevant to you. Ranking well for these keywords will attract traffic but will also lead to a drop in conversion rate and a decrease in revenue.
There are many different marketing methods to use in 2022 and we have only touched on a couple of them. One of the biggest priorities for your brand is to ensure your website is user-friendly. Once it is fully functioning, you need to make sure that the content on your website is relevant and optimised for keywords relevant to your brand. One final thing to mention, ensure you use social media to reach new users. Both organic and paid social is beneficial for an eCommerce brand in 2022.