/The7BestOnlineShoppingWebsitesof2021_edit-0d0c011195ea4fe5b339a7cfc45cc88a.jpg)
Shopping in 2022 has never been easier, as long as you’re on the right website. Particularly in womens fashion the competition is strong and having an easy to use website is essential for customers to complete their order.
If you’re looking for the top websites to help improve your shopping experience here are 4 innovation fashion websites changing the way you browse online.
ASOS
Literally named after the online focus, As Seen On Screen AKA ASOS is a titan in the ecommerce industry. ASOS’s focus was to have both a massive variety of clothing, but to also allow and encourage users to filter their search to avoid them endlessly scrolling.
The brand offers womens, mens and homewear for everyone and has no one specific style. The brand quickly moved into mainly opterating via an app to encourage users to become their one stop shop for all their fashion needs. Another innovation including helping to find specific styles, you can screenshot or take a snap of a garment you like and upload it to ASOS, the website then analyses the picture and finds every single similar product to help you find the perfect style.
Oh Polly
Using strong photography to advert its little black dresses and other womens fashion, Oh Polly is a brand to browse if you like a bold style. Oh Polly also encourages its customers to find their perfect style and colour through a well designed website layout and navigation.
The brand also keeps ahead of the trends and uses its website to introduce you to it’s sister brands, Bo+Tee & Mona Swims, giving everyone the perfect hub for womens fashion and its signature going out dresses.
Amazon
Regardless of what you’re shopping for, Amazon will have what you need and more importantly, gives you the fastest and easiest checkout experience. In as little as 2 clicks, you can have a product sent to your door and the experience always you some of the fastest delivery speeds on the market.
Amazon is one of the biggest companies in the world and it’s competitive prices makes it a hub and the first port of call for many shoppers. It’s innovation also came with it’s returns making it far easier than competitors to return products for free and not even needing to print off a label, while this might seem minor, it improves the customers overall experience and incentivising them to shop again.
Zara
Simplicity is essential for Zara and it’s one of the best websites for it. Designed to make sure users have a straight forward experience their photography and models might be eccentric, but the overall experience assure users that they can find exactly what they want as quickly as possible. Zara is renowned as one of the biggest fashion websites in the world and While ASOS is more of a market place for other brands, ZARA’s focus in on their own collections and is known as one of the best websites to uses from a customers perspective.